Ankush Jha

Ankush Jha

Digital Marketing Strategist — Helping businesses grow with high-performing Google Ads campaigns.

View Case Studies Download Resume

About Me

I am a Digital Marketing Strategist with hands-on experience managing 50+ Google Ads accounts across e-commerce, SaaS, and services. I specialize in campaign strategy, smart bidding, and creating reporting frameworks that turn data into measurable outcomes. My work focuses on improving ROAS, reducing wasted spend, and scaling campaigns thoughtfully.

Skills & Tools

Google Ads

Search, Display, Video, Shopping

Campaign Strategy & Optimization

Smart Bidding

Maximize Conversions/Value, Target ROAS

GTM, GA4 & Conversion Tracking

Reporting & Dashboards

Excel, Looker Studio

A/B Testing & CRO

Client Solutions

Stakeholder Management

Policy Troubleshooting

Account Health

Professional Experience

Digital Marketing Specialist

WNS Global (Google Ads Project) — Gurgaon

Aug 2024 – Present

  • • Managed 50+ Google Ads accounts across e-commerce, SaaS and services.
  • • Improved client ROAS by 30%+ through keyword expansion, bidding strategies and ad copy optimization.
  • • Built reporting frameworks with Google Analytics and Excel to produce actionable insights.

Associate – Google Ads

Wipro Technologies Ltd — Pune

Sep 2023 – Jun 2024

  • • Advised advertisers on targeting and bidding strategies to boost ROI.
  • • Troubleshot technical and policy issues with cross-functional teams.
  • • Led client education sessions on Google Ads best practices.

Programmer Analyst Intern & Trainee

Cognizant — Pune

Jan 2022 – Jun 2023

  • • Streamlined reporting processes and collaborated with stakeholders on compliance tasks.
  • • Gained analytical and problem-solving skills applicable to campaign strategy.

Selected Case Studies

Lead Generation — Service Industry

Objective: Drive inbound calls through search ads. Implemented Maximise Conversions (Target CPA), optimized ad copy, and expanded keyword coverage.

  • 135 clicks → 16 conversions → 11.85% conversion rate
  • Average CPC: CA$11.70
  • Cost per conversion reduced to CA$98.69

Responsive Search Campaign

Objective: Improve conversion efficiency with broad responsive ad testing. Conducted RSA with 80% optimization score, added negative keywords.

  • 490 clicks → 45 conversions → 9.18% conversion rate
  • Average CPC: CA$9.77
  • Cost per conversion of CA$106.35 across campaigns

Seasonal Campaign

Objective: Launch seasonal/assistance-related program with limited budget. Campaign tested with low volume; insights fed into broader campaigns.

  • Low-volume test provided learnings for future optimizations
  • Optimization insights redirected to high-performing campaigns

Let's Work Together

I'm available for freelance projects, contract roles, and full-time opportunities.

Or contact me directly at:

ankushofficial21120@gmail.com